Telegraph and Mass Media Essay Sample free essay sample

Telegraphy is noted to hold evolved to manage communicating demands between military groups during war. Through wired webs. an ground forces from another station could pass on with the other ground forcess and the central offices to be able to come up with a more effectual program to take down the other party of the war. ( Dominick. 2006. 18 ) The pertinence of the said system of communicating subsequently on developed to go one of the earliest ways of linking other lands from others through wired webs. As the development of the said system pushes through towards directing out information to the different parts of the universe in ulterior times. the thought of doing a mass system of communicating developed. As the system evolved. the wireless systems had been developed. Probably. the thought of sharing information to legion people all over the universe at the same time becomes a much accepted demand within the society. We will write a custom essay sample on Telegraph and Mass Media Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Since so. the demand for directing of import information to the mass population of worlds all over the universe becomes a heightened procedure of heightening human apprehension and comprehension of the major issues that they are supposed to acquire involved with. ( Dominick. 2006. 71 ) Today. a more modern attack in directing out information to the people continues to develop. The telecasting and subsequently on the cyberspace influence have become the society’s modern phenomena in information sharing proceedings. ( Dominick. 2006. 78 ) Obviously. without the primary debut of telegraphy within the society. the other developments of communicating may non hold even evolved. The beginning of information sharing back so paved manner to a better expressway of ideas and communicating between the immense populations of worlds booming around the universe that is in demand of being informed of the ideas that they are due. ( Dominick. 2006. 99 ) Obviously. doing considerable alterations within the traditional manner of communicating back so developed the systems of communicating that exists in the human society today and subsequently on towards the hereafter as good. Mention: Joseph R Dominick. ( 2006 ) . Dynamicss of Mass Communications: Media in the Digital Age with Media World DVD and PowerWeb. McGraw-Hill Humanities/Social Sciences/Languages ; 9 edition.

Wall street the movie essays

Wall street the movie essays 1) Gordon Gekko is played by Michael Douglas. In the film, he is an egotistical, power hungry, greedy, millionaire. Gordon will do anything for money, no matter what the cost to himself . He used all of the people are him to his advantage and then disposed of them when he was done. This can be seen as both a strength and a weakness. He was a very ambitious character that would not give up until the bitter end. Once this ambitious gets out of control though, it can also bring you down lead to your demise. The only thing he valued was his money and he had no moral values. The only thing that he sum what respected was partnership, but he even broke his promises to his own partners in the case of Bud and Blue Star Airlines. As for his social values, he remains a respectable upper class businessman, who acts as if he doesnt have a flaw on him. In his personal life he has everything he could possibly want, but all he sees his possessions as are points on the score board of life. I admire the man for his ambition and a business man becomes the job he is in is a kill or be killed business. However, there are more legal ways he could have done his killing instead of taking all of the short cuts in life. Bud Fox is a broker for brokerage firm on Wall Street. As an entry level worker, his job is to call projective clients offering second-hand advice to buying and selling stocks. As soon as he meets Gordon Gekko, he places the man on a pedestal. Gordon is the kind of man that he wants to be; successful millionaire that is on the opposite side of the sale pitch. Fox is very alike Gekko in that they two are incredibly ambitious. Every day for 39 days, he calls Gekko's office for an appointment and finally gets one. As soon as the two meet, Fox slowly starts to lose the hard working morals that he had set forth in his mind and becomes more like Gekko. He was so set on obtaining Gekko ...

Airasia Assessment †Opportunities And Perspectives

Airasia Assessment – Opportunities And Perspectives Tony Fernandes bodies an obligation toward the awareness which alters the apparition in realism. He craving to jump a little-price carrier company and then he makes the good hallucination of the company to lease everyone can hover in realism. Therefore, AirAsia has unceasingly hurled little-cost advertising letters to allow clienteles to like little-cost trips to different chairs. AirAsia’s charges are meaningfully subordinate than other carrier service earners and the websites charges are also inexpensive than the visible-line kiosk fee and gift free stalls raise to give the customers break to like and also for those who cannot give the fee. It is to do the idea everyone can soar in truth. Moreover, he broke the order and cheered employees to tell ready and breakdown the dividers. For example, he sit down in an exposed ground strategy with his employees and also directed his interaction number to his staffs so they can just song, e-mail and text him right and crack it quickly without go through any subdivision. Even the bottommost graded approved can interaction him right through his telephone number, which wealth he gives everyone as like and keen to see their wants. In Edgar Schein’s model, there are three separate planes can detect organizational nation. Firstly any perceptible, explicit or orally identifiable fundamentals that comprise in item in an organization. In AirAsia, their key dye is red which meant with valor and lust. Their new even is look like a vying team Pit Stop Girls, while the other one is a red, meek stock flight uniform that gives weekend rest rovers a calm feel. AirAsia also offers exceptional plans for expecting fares and babies that would flying aboard. Next is the price that founds the organizational nation. In AirAsia, they worth the formation of little-price, extensive-two parts while upholding the excellence of service for tall-tutorial carriers and providing in height-rate and fact-to-fact networks for extended-drag services. The third is the supposed standards of the employees which cannot be unrushed but do make a change to the nation of the organization. In AirAsia, they run a truly good deal and cooperatio n. Sort meek practices to amenities and make available aid to customers in must. A typical of nation that is based on 4 changed natures of organizations had been fashioned by Deal and Kennedy. Each of them concentrations on the hurry at which the organization accepts reaction in the form of loots for members and the near of risks occupied. Deal and Kennedy’s nation that spasms to AirAsia are labor-hard, drama-hard nation, wager-the company nation. The nation of labor-hard, drama-hard has speedy response and low peril which ensuing in strain from assignment rather than doubt. This nation has described high-talking rebirth will be leaded by tall-speed act. AirAsia squat-price cost and cheap vouchers may obtain a lot of draw from many people, follow-on in a fat number of customers. They need to fix any edict usual and distinct care from the customers alone. On the other hand, wager-the company nation has gentle feedback and tall peril which ensuing in strain from tall peril and stay before expressive if actions have remunerated off. The extended opinion is oc cupied, but then did a lot of effort to brand sure belongings go as deliberate. In every carrier company, judgment is actually imperative. If it is late for an extensive period, it will touch the customer and finish with the buyers regret. Employees in AirAsia must exertion firm to improvement the faith of their customers and receive bootees for employees of the month. Moreover, every carrier company former mandatory to familiarize with the customer’s nation. For instance, AirAsia encountered a problematic where many Muslim females from the Middle East criticized that AirAsia attractive unchanging. Concerning organizational building to organizational nation is propagated by Charles Handy. The described nation that spasms with AirAsia are Task nation. Task nation in AirAsia can be defined as where lineups such as the waitperson and the trial to solve definite difficulties. Control is consequential from the team with the know-how to achieve tasks. AirAsia uses a minor team style, with extremely competent employees who study in their field of know-how. Kim Cameron and Robert Quin made an investigation on organizational efficacy and achievement. Cheap value creates division, such as tractability and solidity, as well as interior and outside attention, which are most significant in defining organizational achievement. AirAsia is best suited to Marketplace nation and Coterie nation, where the leaders modest workroom likes hard motorists and welcoming workrooms, where bests act like daddy statistics. It can be understood from their dream and assignment. Their box is to become the chie f low-fee carrier in Asia whereas maintaining the highest quality product using machinery to cut fee to the best company whereby employees are preserved as part of a big household, create a worldwide acknowledged ASEAN badge and portion 3 billion people who are presently underserved with tall deprived connectivity and tall prices. As conclusion, AirAsia Berhad will be the best carrier company due to offering the inexpensive price vouchers and complete the dream of everyone can hover around the world. A good control style touches the entire company and employees to become encourage and invent. Tony Fernandes has positively functional all the four magnitudes of the transformational headship in the carrier business. We believe that AirAsia will be the efficacious carrier company and consider a worldwide acknowledged ASEAN badge.

Journalism Essay Example | Topics and Well Written Essays - 500 words - 1

Journalism - Essay Example The reason behind the easy usage of twitter accounts to spread messages fast if the features that it has incorporated in enhancing the sharing of information. This aids in fast spreading of information across the globe within seconds. For instance, from the reading, Twitter has played a very fundamental role in enhancing the communication of critical messages. Such messages include information about terror attacks (Hermida 672-673). The reading gives some insight on the importance of people to embrace the use of twitter as a social media communication platform. Twitter has a major impact on the journalism practice in everyday life. The social media communication platform has had quite and influence how in the reporting and distribution of information globally in the news houses. The use of Twitter affect how other news organizations have to respond to breaking news in order to have a significant input to the public. In addition, the journalists’ scope is evolving daily to because of the new communication platform to that is making great impacts in the communication industry (680). The article is about the impact that citizen journalism has from case studies done in China. In china, the mainstream media is in strict control and there is the intensification of social conflicts. These happen amid the worsening sentiments among the nationals in the country. The reading is very realistic about the current society where citizen and mainstream journalism communication have taken root. For instance, it cuts across the citizen communication and its impact in the societies that are non-democratic both politically and socially. The reading gives insight on what is happening in most societies in the world in terms of communication practices. It is evident from the case stud citizen communication has a great influence in mainstream journalism in enhancing the online flowing of information. The establishment of

Cultural Food Comparison Research Paper Essay Example | Topics and Well Written Essays - 2000 words

Cultural Food Comparison Research Paper - Essay Example Though, even before, the early people could have been obtaining eggs from nests for their consumption. In China and India – by around 7000 BC – people had already started to keep chickens so they could obtain eggs conveniently and did not have to climb up to nests. Since eggs contain a high amount of proteins, they made up excellent sources of nutrition for humans throughout. As humans started farming chickens and other fowl birds, they realized that there were particular seasons when the fowls laid more eggs. This season coincided with spring where the sunlight was sufficient for the foul birds to produce eggs. While many cultures viewed egg as a source of food, many cultures did not view it as so. The Mossi from Africa is one example of people who consider eating eggs as equivalent to stealing. This notion has a rather economic one where eating an egg was just like stealing a chicken that was to be grown out of the egg. Having poultry spread out at large areas in Africa, children are generally discouraged from eating eggs that could, in the future, breed a potential property for the village community (Toussaint-Samat 2009, p. 323). In other parts of the world, such as ancient Rome and China, eggs have been regarded as vital food sources. In ancient Rome, peafowl eggs were eaten and with the invention of pottery and fire, the people also started boiling eggs (Kiple and Ornelas 2000, p. 499). The ancient Romans also consumed boiled eggs. The Chinese, on the other hand, had their own method of consuming and preserving eggs by fermenting them. The Chinese were particularly fond of the pigeon eggs (Kiple and Ornelas 2000, p. 499). This could help the egg to keep from rotting even after weeks. The discovery of egg as a nutritious and healthy food source developed its own innovations throughout time as it started first from being eaten raw to being boiled and then being eaten along with...

Plastic Bag Usage Essay Example for Free

Plastic Bag Usage Essay Plastic bags should be banned because they affect the environment in many ways. There are many reason why they should be banned some of the reasons are because sea animals environment died because of this and it makes are oceans dirty. And I am going to tell you why plastic bags should be banned. Plastic bags disrupt the environment in a serious way. They get into soil and slowly release toxic chemicals. Plastic bags are affecting the environment because animals eat them and often choke and die. Plastic bags end up in landfills or floating around in the environment. It takes hundreds of years for plastic bags to decompose and while they do they release toxins into our soil, lakes, rivers, and oceans. A way to reduce plastic use is to never litter and always dispose of trash properly. Plastic absorb, toxic chemicals, which can be dangerous to fish and other sea life that ingest them. Plastic bags pollute our oceans and kill sea turtles in particular. They are often mistaken for food by dolphins, whales, and sea birds. Plastic bags cause over 100,000 sea turtles and other animal deaths every year nearly 90 % of the debris in our ocean is plastic. We could reduce plastic usage by recycling plastics whenever possible. Plastic debris affects wildlife, human health, and the environment. Petroleum is required to produce plastic bags. Petroleum produce are diminishing and getting more expensive because we have used this non-renewable resource increasingly. Plastic bags are a huge waist and a huge polluter to our oceans. Some cities have taxed plastic bags or even banned them. People want plastic bags to get banned because they are polluting the ocean. People think that banning plastic bags will make oceans cleaner. Plastic bags should be banned because they affect the environment and many ways. They should be banned because sea animals choke on them. They should be banned because animals are going extinct. I think if plastic bags are banned there will be less extinct to sea animals and the oceans will be cleaner.

Social Class in A & P by John Updike :: essays research papers

In the story, â€Å"A&P† by John Updike, the student identifies the differences of social classes between Sammy, a checkout clerk and Queenie, a wealthy girl that visit’s the store. Though not from the same class structure, Sammy is compelled to interact with the girl, however fails in doing so because she is considered privileged. As the student begins his essay, he points out that Sammy is part of the lower class structure. He is an â€Å"eighteen-year-old boy who is working as a checkout clerk in an A&P in a small New England town five miles from the beach† (2191). While working an afternoon shift on Thursday, he notices â€Å"these girls in nothing but bathing suits† (2191) enter the store. It is in this scene that the student begins to identify the differences between the group of girls and Sammy. As the student develops his essay, Sammy begins to compare the girls to other customers in the store. From â€Å"houseslaves in pin curlers† to â€Å"an old party in baggy gray pants† (2192 ), Sammy negatively characterizes customers in contrast to the leader of the girls, Queenie. To Sammy, the girl is someone that is not from their town. She is everything that every girl envies and wants to be. In contrast to Sammy, she will spend her summer vacationing while he spends it working. It is clear to Sammy that their worlds are different, however it is also obvious that he would like to explore hers. The story unfolds when, â€Å"Lengel, the store’s manager† (2191) confronts the girls because they are dressed inappropriately. To Sammy, it is a moment of embarrassment and in defiance he quits his job. The student suggests that in quitting, â€Å"Sammy challenges social inequality and is a person who is trying to

International Product Life Cycle Essay

The international product life cycle (IPLC) theory, developed and verified by economists to explain trade in a context of comparative advantage, describes the diffusion process of an innovation across national boundaries. The life cycle begins when a developed country, having a new product to satisfy consumer needs, wants to exploit its technological breakthrough by selling abroad. Other advanced nations soon start up their own production facilities, and before long LDCs do the same Efficiency/comparative advantage shifts from developed countries to developing nations. Finally, advanced nations, no longer cost-effective, import products from their former customers. The moral of this process could be that an advanced nation becomes a victim of its own creation. IPLC theory has the potential to be a valuable framework for marketing planning on a multinational basis. In this section the IPLC is examined from the marketing perspective, and marketing implications for both innovators and initiators are discussed below. Stages and Characteristics There are five distinct stages (Stage 0 through Stage 4) in the IPLC. Table below shows the major characteristics of the IPLC stages, with the United States as the developer of the innovation in question. Exhibit shows three life-cycle curves for the same innovation: one for the initiating country (i. . , the United States in this instance), one for other advanced nations, and one for LDCs. For each curve, net export results when the curve is above the horizontal line; if under the horizontal line, net import results for that particular country. As the innovation moves through time, directions of all three curves change. Time is relative, because the time needed for a cycle to be completed varies from one kind of product to another.

LACMA Museum Visit Essay

The third floor of the Los Angeles County Museum of Art houses a permanent collection on Ancient Egyptian art. One of the pieces there is a 13†³ high figurine of the goddess Wadjet, sculpted from bronze in during the 26th Dynasty, est. 664-525 BCE. The figurine is in the round, with only the goddess’s feet attached the rectangular base she stands on. The hieroglyphs on the base identify her, as well as the name and parentage of the person who dedicated her figurine. She is shown in the traditional ancient Egyptian pose, with her left foot forward. She is wearing some sort of dress, but her decidedly feminine figure, with a curved abdomen, narrow waist, and protruding breasts, is clearly portrayed through it. Her right arm is held rigidly at her side, again in strict stylistic convention, and her left arm bends only at the elbow to hold whatever less enduring material was placed there. In fact, both of her hands were clearly intended to encircle props, but these have been lost and as such, what they once were can only be inferred from other portrayals of the goddess. She clearly wears necklaces, armbands, and bracelets; this highly detailed work is also present on her lion’s mane, which is shaped similarly to the pharoah’s headdress. She has the head of a lioness, upon which rests the sacred cobra and sun disk, called the uraeus. The goddess Wadjet was emblematic of Lower Egypt- she was often portrayed with her counterpart in Upper Egypt, Nekhbet, handing their joint power to the pharaoh of the time. Other than those human depictions, she was usually shown as a cobra, which allows this piece to be dated- she was only pictured with the lioness head after her mythology was merged with that of Bast, the war goddess of Lower Egypt, in the Late Dynastic period. (source?) As a symbol of Lower Egypt, it can be surmised that she was holding a papyrus  scepter in her left hand, and an ankh in her right. These figurines were commonly bought by wealthy patrons visiting temples. They often had the remains of animals inside them. Put more stuff here. Sources: _Figurine of the Goddess Wadjet_. 664-525 BCE. Los Angeles County Museum of Art, Los Angeles. Watterson, Barbara. _Gods of Ancient Egypt_. 1984. Godalming, Surrey: Bramley Books Limited, 1999.

How to Use the Italian Verb Avere

How to Use the Italian Verb Avere Avere: 1 to have (got): Ho molti amici. I have many friends; 2 to have, to own: Ha una villa in campagna. He has a house in the country; 3 to have on, to wear: Maria ha un vestito nuovo. Maria has on a new dress. Like the verb essere (to be), avere is used in myriad grammatical and linguistic situations. Learning the many conjugations and uses of the verb is crucial to the study of the Italian language. Interrogative Verbs To make a verb interrogative (I have - do I have?), add a question mark to the end of the sentence in writing. In speaking, the pitch of the voice rises at the end of the sentence. Avete un buon lavoro.You have a good job. Avete un buon lavoro?Do you have a good job? If a subject (noun or pronoun) is expressed in the interrogative, it can:- stay at the beginning of the sentence, before the verb- go to the end of the sentence- less frequently go immediately after the verb Does Mario have an uncle?Mario ha uno zio?Ha uno zio Mario?Ha Mario uno zio? Avere is an irregular verb (un verbo irregolare); it does not follow a predictable pattern of conjugation. The present tense (il presente) of avere is as follows: CONJUGATING THE ITALIAN VERB AVERE IN THE PRESENT TENSE Singolare Plurale (io) ho I have (noi) abbiamo we have (tu) hai you have (fam.) (voi) avete you have (fam.) (Lei) ha you have (form.) (Loro) hanno you have (form.) (lui) ha he has (loro) sono they have (fam.) he compound tenses are verb tenses, such as the  passato  prossimo, that consist of two words. The appropriate tense of  avere  or  essere  (called the auxiliary or helping verbs) and the past participle of the target verb forms the verb phrase. Transitive Verbs In general, transitive verbs are conjugated with  avere. Transitive verbs express an action that carries over from the subject to the direct object:  The teacher  explains  the lesson. The past participle is invariable when the  passato  prossimo  is constructed with  avere. Oggi Anna non lavora perchà ¨ ha lavorato ieri.Today Anna isnt working because she worked yesterday. The others worked yesterday too.Anche  gli  altri  hanno  lavorato  ieri. Past Participle When the past participle of a verb conjugated with  avere  is preceded by the third person  direct object pronouns  lo, la, le,  or  li,  the past participle agrees with the preceding direct object pronoun in gender and number. The past participle may agree with the direct object pronouns  mi, ti,  ci,  and  vi  when these precede the verb, but the agreement is not mandatory. Ho  mangiato  la frittata.I have eaten the  omelette. L’ho  mangiata.I have eaten it. Ho  comprato  il sale e  il  pepe.I bought the salt and pepper. Li  ho  comprati.  I bought them. Ci  hanno  visto  (visti).They saw us. In negative sentences,  non  is placed before the auxiliary verb. Molti  non  hanno  pagato.Many didnt pay. Hai  ordinato  un  aperitivo?Did you order an aperitif? No,  non  ho  ordinato  un  aperitivo.No, I didnt order an aperitif. Compound and Verb Tenses The compound tenses are verb tenses, such as the  passato  prossimo, that consist of two words. The appropriate tense of  avere  or  essere  (called the auxiliary or helping verbs) and the past participle of the target verb forms the verb phrase. In general, transitive verbs are conjugated with  avere. Transitive verbs express an action that carries over from the subject to the direct object:  The teacher  explains  the lesson. The past participle is invariable when the  passato  prossimo  is constructed with  avere. Oggi Anna non lavora perchà ¨ ha lavorato ieri.Today Anna isnt working because she worked yesterday. The others worked yesterday too.Anche  gli  altri  hanno  lavorato  ieri. When the past participle of a verb conjugated with  avere  is preceded by the third person  direct object pronouns  lo, la, le,  or  li,  the past participle agrees with the preceding direct object pronoun in gender and number. The past participle may agree with the direct object pronouns  mi, ti,  ci,  and  vi  when these precede the verb, but the agreement is not mandatory. Ho  mangiato  la frittata.I have eaten the  omelette. L’ho  mangiata.I have eaten it. Ho  comprato  il sale e  il  pepe.I bought the salt and pepper. Li  ho  comprati.I bought them. Ci  hanno  visto  (visti).They saw us. In negative sentences,  non  is placed before the auxiliary verb. Molti  non  hanno  pagato.Many didnt pay. Hai  ordinato  un  aperitivo?Did you order an aperitif? No,  non  ho  ordinato  un  aperitivo.No, I didnt order an aperitif.

Is romantic love a code, a script, a narrative or a delusion Essay

Is romantic love a code, a script, a narrative or a delusion - Essay Example The paper "Is romantic love a code, a script, a narrative or a delusion" analyzes is romantic love a code, a script, a narrative or a delusion, or, all of the above. Romantic love can be viewed in different ways, often depending on each individual, his experiences, his status, and his perceptions. Romantic love can therefore be viewed as a code, also a script, a delusion, or all of the above. As a script, love is not original, as it proceeds from others, including books and friends. Love is a amalgamation of amorous declarations, and it mimics images and representations from films, literature, text, poems, biology, and spirituality. As a script, it enacts rituals and conventions. It also arises from books and encounters where the same things are read, heard, and spoken. Love has a settled discourse because it is supported by historical elements, making it an adventure in some ways. Stages relating to love include instantaneous rapture, then a series of encounters. The encounters incl ude various encounters where individuals go on dates, exchange calls and/or letters, and have brief trips. At which point, the ‘lovers’ explore the perfect qualities of the other person. There are sweet qualities at these beginnings of the relationship, and this is the interval period during idyllic moments. These moments take on an identity based on its opposition to the period which follows where there are moments of pain, anxiety, suffering, distress, embarrassment, and deception. At this point, there is a persistent threat. of a possible downfall which may overcome a person. In some ways, love is also a delusion and a madness. Love often takes place with the amorous subject indicating that he is going mad with love, and that he is mad to be in love. He admits that he is insane in his own eyes and is also conscious in his madness. All lovers are mad at some point, delusional too (Barthes, 1984). As such, they are likely to do mad things. There are many incidents in f ilm and in literature illustrating such madness. Romeo and Juliet were mad to reach the point in their life where Juliet agreed to take in a potion to stop her heart and feign death, and Romeo has taken on qualities of madness as he too reaches a point where he commits suicide in the hope of joining Juliet in the afterlife. Delusions are associated with love, especially in terms of the feelings and thoughts which people associate with it (Barthes, 1984). People in love may be deluded enough to think that the other party is also in love with them. As such they are prone to make interpretations of the other person’s actions and words in order to fit their delusion of love (Turkle, 2011). This may be seen in overly eager fans of celebrities which often believe that the words, songs, and actions of their favourite actors or singers are meant for them. John Hinckley, Jr. for example attempted to assassinate Pres. Ronald Reagan in an attempt to impress Jodie Foster (Buss, 2000). He was delusional in the belief that he would be able to prove his love to Foster by assassinating President Reagan. Love is also a catastrophe in the sense that the lover views himself in a trap where he cannot escape, in a trap where he is doomed to destruction. Under these conditions, the lover is likely to be carried away by his emotions, asphyxiated by it, likely to feel

HRM IN BUSINESS CONTEXT Coursework Example | Topics and Well Written Essays - 1250 words

HRM IN BUSINESS CONTEXT - Coursework Example Along with this another reason for the slowdown in the market is the inflow of the inferior quality of products into the market for futon which has acquired all the market share of the first time buyers or the students. The Furniture Manufacturer’s association have also appealed to the European Union for the control of such imports from India and the countries of the Far East (Hill and Jones 43-45). The changes in the policies of exports and imports of the government may have an effect on the revenue of the company. This will have an effect on the production level of the company and it would employ less people in the process of production. Thus there is threat of competition from the foreign countries. The company is also influenced by the government grants and in order to set up factory in such areas these grants are essential. Therefore it might be difficult for any other competing firm to open operations in Nottingham at ease (Palmer and Hartley 99-116). The availability of the hardwood and the softwood would have an influence on the costing of the company. Thus the barrier to entry is high for the new entrants. The company needs to have enough labour supply in order to continue with the production process. Since there is unemployment in the area the company can get adequate supply of labour. This means that the bargaining power of the labourers is low. The company is also influenced by the various laws relating to the emissions in the organisation. If the levels of emissions are not maintained the company would have to pay a huge amount of fine to the government. Niche Market for Futons and Sofa-beds The market for sofa beds and futons is a niche market because it is targeted towards those customers who are the students or the first time buyers. This market is an extremely specialised market in the town of Nottingham. The market is of the size of 10.7 billion pounds. The company though produces only a certain line of products, the company appeals to people of all the income groups. This is because the company has product made for the people who have lesser amount to spend as well as for those customers who generally look for the premium priced products. The company also caters to the unique styles and the wacky design segments for the furniture cover. These products are preferred by people with a different kind of taste. The import markets of the UK are mainly driven by China which account for 33% of the market share. The furniture is also imported from the Italian as well as German Markets. STEEPLE Analysis Social The products of the company are purchased by the people from different groups of income. Thus the portfolio of niche products of the company includes something to offer to each of the segments. The company has an opportunity to cater to the other markets. Technological The new methods of technique are used in the production process of the company. The company can use the advanced techniques of incorporating the high efficiency cyclones that would reduce the level of emissions. The incorporation of the new technology would also reduce the requirement of people in the company because the production process would be more automated. This would also be an opportunity for the company if the manufacture the various new technologically advanced products. Economic There are several economic factors that may affect the operations of the company.