'The analytical study of communication and media is central to Essay

'The analytical study of communication and media is central to understanding the ways we live now'. Discuss - Essay Example Hence, the essence is communication and its expression is through different media including language. The scope of variety in media is reflected in the statement, â€Å"In asking what computers can do, we are drawn into asking what people do with them, and in the end into addressing the fundamental question of what it means to be human† (Winograd and Flores 1986, p.7). Here, the medium referred to is computers. Keeping in view this diversity in media forms and the different ways of communication that is made through them, this essay is an attempt to understand, how and why communication and media is central to understanding the ways we live now. Now we have two types of media; one is the media that helps communication among two individuals, or within a small group which is called local media and the second is mass media or global media (Machin and Leeuwen, 2007, p.7-10). While media like a low range microphone or a telephone are considered as included in the first category, me dia like, newspapers, magazines, film, radio etc. are considered as mass media because they can at a time reach out to ‘n’ number of people (Machin and Leeuwen, 2007, p.7-10). ... example, Hall (19 June 1992, p.8) has drawn attention to the creation of new ‘cultures of hybridity†, brought about by the interaction of local media with the global (mass) media. Here, the reference is to a new kind of culture that is emerging out of the interactions with local and global media. It has to be remembered that before mass media emerged, â€Å"public life was linked to a common locale; an event became public when a plurality of people physically congregated to hear and see the communication of a message, whether a band of traveling minstrels or an execution in the town square† (Craig, 2004, p.6). In this way, media created a new kind of public life and also helped us to understand it as well. In the context of a medium like television, when viewed in a house hold, it has been observed that, â€Å"the spatial separation of producer from consumer, combined with the temporal simultaneity and continuity of transmission and reception, have given rise to a n ‘aesthetic’ and a communicative style† (Moores, 2000, p.13). It is through this complex prism of space and time, that we now view life. Another interesting aspect has been that the media has made it possible for us to see ourselves very closely and from new different angles. This is why we say that now our life is â€Å"mediated† (Craig, 2004, p.4). Especially, media and the communication through them have been viewed as â€Å"the sites where the meanings of public life are generated, debated and evaluated† (Craig, 2004, p.4). Media and communication have been crucial in developing our outlook of a global society, in expanding our vision of the world, bringing news from all around the world to us within no time, media and communication have made us aware what we are, by helping our knowledge to